Today, I received an email from California Tortilla about their new bonus program. Instead of the old "buy 7 burritos, get one free" offer, they're giving out some new electronic rewards card.
Now, every time you spend 50 bucks, you get 5 bucks towards your next purchase. This basically means that you have to spend twice as much money there to get a free lunch.
I am tired of companies trading in their awesome rewards system (like the one Borders used to have) for a shittier rewards system and trying to pretend like it's better and more fun.
(I realize it's stupid to complain about things like this.)